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Hiring for Success: Staff Hiring and Training for a Positive Work Environment
You will receive 1 unit(s) of continuing education credit upon successful completion of this course. The registration fee is only $35.00

Employing the right people in your dental practice is one of the most crucial elements of success, according to 1-800-DENTIST CEO & Co-Founder, Fred Joyal. Together with world-renowned lecturer and author, Dr. Louis Malcmacher, Joyal shares valuable insights about having a positive workplace atmosphere and offers helpful guidelines in hiring and training staff to work like a well-oiled machine.

Author:

Fred Joyal, DDS, MAGD and Louis Malcmacher, DDS MAGD Show/Hide Bio...

Fred Joyal, DDS, MAGD

Fred Joyal

Fred Joyal co-founded 1-800-DENTIST® in 1986 with the mission to match people with dentists and help dental practices to thrive with a consistent flow of new patients.

His passion for promoting the importance of dentistry and regular office visits to the American public is unmatched. He has over 25 years experience with marketing and advertising. Fred thrives on educating and encouraging the public through personally writing the award-winning 1-800-DENTIST commercials which air over 6,000 times a month across the country. Twenty years later, 1-800-DENTIST has matched millions of people with dentists who can meet their oral health needs.

As a leader in dental marketing and an avid promoter of patient loyalty, Fred has authored many articles pertaining to marketing and advertising. He is the company’s TV spokesperson and is a regular industry lecturer on topics including patient loyalty, practice marketing and branding, patient acquisition, and building the perfect team.

Last year, Fred was awarded an honorary doctorate of arts from his alma mater, the University of Rhode Island, and is currently featured in the new book, “Chicken Soup for the Entrepreneurial Soul.” In 2005 he was named the recipient of the 2005 Conrad Hilton Distinguished Entrepreneur award.

Louis Malcmacher, DDS MAGD

Dr. Louis Malcmacher is an internationally known lecturer, author and dental consultant who maintains a general and cosmetic private practice in Cleveland, Ohio. With his comprehensive and entertaining style, he has taught at major dental meetings, dental societies and universities around the world, contributing to their dental literature with lectures and articles ranging from clinical procedures to practice management.

He is also a contributing editor for Dentistry Today, a monthly columnist for Dental Economics and Dentalcompare.com, and has been named one of the “Leaders in Continuing Education” by Dentistry Today for several years.

Dr. Malcmacher is affiliated with professional dental organizations such as the Academy of General Dentistry and the Council on Dental Practice of the American Dental Association, among others. He has also been extensively featured in the media, with interviews on various major networks and publications, and was even featured as a smile makeover dentist on The Tony Danza Show.

As a consultant and clinical researcher for dental manufacturers, Dr. Malcmacher has been instrumental in developing new products and techniques. He has inspired dentists to enjoy dentistry by sharing his wisdom in clinical and practice management. His group practice has maintained a 45% overhead since 1988.

Learning Objectives:

Upon completion of this course, the participant should be able to do the following:

Determine the impact a positive work environment and happy, loyal employees makes on the success of a dental practice
Implement steps to create and maintain an encouraging and productive work atmosphere
Establish relationships with patients to keep them loyal to the practice
Develop reasonable incentives and rewards to promote employee loyalty

Abstract:

In this course, 1-800-DENTIST CEO & Co-Founder, Fred Joyal, together with international author and lecturer Dr. Louis Malcmacher, covers the importance of hiring and keeping the right people with regard to the success of a dental practice. Like or any business, the success of a dental practice relies heavily on the synergy of its staff to make the business work. He shares the hiring and training process he has used for over 20 years that has contributed to his company’s success and created a positive working environment and loyal employees

Outline:

Hiring and training for positivity
Keeping the positive momentum going
Working together to encourage patient loyalty
Fostering employee loyalty

References:

Hire for Attitude, Train for Skill Carbona, Peter. Hire for Attitude, Train for Skill. Fast Company 1996; Issue 4: Page 73
Southwest one: Periodical Friedberg, Kevin L. Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success. 1st Trade Publication ed. Austin, TX: Bad Books: c1998/Page 64.
UCLA Wiig, Deborah. The Voice on the Telephone Helps Create Western’s Image. Available at www.wapa.gov/newsroom/cct/2007/jan29/29no26.htm. Accessed Oct. 19, 2007
Research factoid Cohen, Randi, Hurvitz, David, Olson, Jerry, Zaltman, Gerald. Thoughts and Feelings About Going to The Dentist. September 1998
Ritz:D’Antonio, Mila. Inside the Ritz-Carlton’s Revolutionary Service. Available at: http://www.1to1media.com/view.aspx?DocID=30068&m=n. Accessed Oct. 19, 2007.

American Dental Association is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.