Market your practice so that people will get to know you, to like you, and to trust you.

Upon completion of this course, participants should be able to do the following:

1. Know the basics of marketing.
2. Understand why marketing is necessary in today’s business climate.
3. Understand how to prepare information that is professional and not costly.
4. Comprehend the five most common forms of advertising.
5. Touch briefly on the internal marketing of your practice.

MARKETING! Say the word and the reactions range from excitement to fear to loathing. “What is marketing?” “Why should I advertise?” “I’ have done some in the past and found it expensive with poor results.” “To make it look professional takes too much time and money.” These are the terms we have heard by many dentists when ask how they market their services.

Marketing the services you offer to your patients need not be costly, mysterious and non-professional. Remember, marketing is every thing you and your team say and do that your patients see and hear from you.

Jeffrey Gitomer said: "When all else is equal people buy from people they like, know, and trust. When things are not equal they still buy from people they like, know, and trust.” 

This course will teach you how to communicate your message to the members of your marketing audience so that they know you, like you, and trust you, so that they will become lifelong patients.

1. Introduction
   
   
2. Research
   
   
3. Research 2
   
   
4. Benefits
   
   
5. Communication
   
   
6. Communication 2
   
   
7. How do you Market to your Existing Patient Base?
   
   
8. Information is Almost Always a Good Marketing Tool
   
   
9. Who are you Going to Target
   
   
10. Television, Radio, and Cable TV
    
    
11. Marketing on the Web
    
    
12. Summary